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Why do tech companies collect so much data?

Why do tech companies collect so much data?

20 May 2026 Search Volume
Q

Why do tech companies collect so much data?

A

Expert Answer

Data drives targeted advertising (primary revenue for many), product improvement, competitive advantage, and training AI systems. The 'data is the new oil' paradigm incentivizes maximal collection. Critics argue this creates surveillance risks and power imbalances.

Key Insight

Data drives targeted advertising (primary revenue for many), product improvement, competitive advantage, and training AI systems.

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